11/2/2022 0 Comments Direct mail processMost marketers are surprised to learn how automated direct mail response rates stack up against digital channels. Higher Response RatesĪnother major benefit of using direct mail as part of your sales funnel is the fact that it generates a far higher response rate than email marketing. In fact, over 25% of people report that they regularly retain mail for future reference. Mail cuts through digital clutter and has one of the longest shelf lives of any marketing channel. Longer LifespanĮmail is read and quickly forgotten, whereas print can be kept as a reminder for several days or even weeks. The amount of direct mail people receive has significantly declined over the past decade, so marketing materials sent via post are more likely to catch your prospects’ attention and reactivate conversations or invite the recipient to take action. Very few people answer phone calls from numbers they don’t recognize, and texting might not be the best channel to share complex information. If you look at your email inbox right now, it’s mostly overloaded with offers, coupons, reminders, etc. This advanced form of printing not only offers personalization, but it also allows you to target who gets mailed without any delay in the printing process. Using VDP, you can add a personal touch like the recipient’s first name, information about the product, promotional messages, or a localized map that shows the nearest retail location. Let’s say someone has just inquired about your product. Variable data printing, or VDP, is a print production process that allows you to change the text, color, or graphics for each printed piece. With modern direct mail technology, you can create highly segmented and targeted direct mail lists based on the customer data you already have. In fact, almost 80% of companies that exceeded revenue goals have a personalization strategy. And when it comes to marketing campaigns, personalization matters. DIRECT MAIL PROCESS MANUALWhile traditional direct mail has been a large batch, slow, manual process, automated direct mail allows businesses to send out frequent, small-batch campaigns that are highly personalized. With a proper automated marketing system in place, you can focus on your other important strategies that come with building and managing customer relationships. The Benefits of Automated Direct Mail Marketing Gets the Right Messages in Hands at the Right Timeĭirect mail automation exists to get your message seen, when other channels are going unnoticed. Here are the top reasons why your marketing automation needs direct mail. From thousands of pieces of mail to a single postcard each day, our automated mailing service will print and individually send postal mail the next business day using business rules that you decide upon. This automated solution is called “programmatic” or “triggered” direct mail, and it allows you to send data-driven, personalized direct mail in real-time. Using your existing API or one of CPMI’s direct mail CRM integrations, you can now send direct mail based on any events or behaviors in your customer sales journey. Not Your Father’s Direct Mail Marketingĭirect mail may be one of the best channels to take your marketing to the next level. We’ll get into the many benefits of automated direct mail marketing, but first, let’s dive into how it works. Why? Because a growing body of evidence is proving that both direct mail combined with digital automation are the keys to getting heard. In today’s evolving marketing landscape, marketing teams are incorporating automation to supercharge their nurturing strategies.
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